My last post here was directed toward older women, so today I’ll speaking to the olderguys. Since I’m one of those aged dudes myself, I consider myself to have a bit of credibility on this subject! 1) You might be better off at a lower bodyweight. Guys, don’t be overly influenced by marketing-driven ideals regarding how big you should be. Be […]
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What You can Learn From Your Doctor (And Gerard Butler!) About Fitness Marketing
I thought I’d write a quick post about the nature of marketing, and how it often works against the interests of those who are being marketed to A few years ago, a very successful marketing expert asked me “OK so when you’re in the waiting room of your doctor’s office, what’s the ONE thing you want to find out […]
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How Lifting Is A Bit Like Religion
I’m hardly the first person to draw parallels between lifting and religion — bodybuilding icon Tom Platz used to refer to the squat rack as “the altar” and lifters have long referred to the gym as “church.” Other lifters think of lifting as therapy and the gym as “the laboratory.” In this article, I’ll explore these interesting observations and anecdotes, but first, it strikes me as […]
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Fitness And Nutrition Questions Rarely Have Definitive Answers
“Should I put my belt on for this next set?” “Why does my knee hurt when I lunge?” “Should I add weight next set?” “I wonder if I should switch to an upper-lower split?” These are just a few real-life questions that I’ve fielded from clients recently. If you’re a trainer or coach, you get these same […]
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My Training Goals For 2018
Ah yes, the new year is nearly upon us, and most of us are thinking about the progress we have (or haven’t) made in 2017), and how we might be even better in 2018. While I tend to roll my eyes hard at the thought of New Year’s resolutions, if I’m being honest, I do find that just like everyone else, […]
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